︎︎︎ tea+lab
︎︎︎ publication
︎︎︎ kitschtopia

︎︎︎ kitsch memory

︎︎︎ from a coffee bean

︎︎︎ experimental typography

︎︎︎ typeface history

︎︎︎ food waste

︎︎︎ god’s air

︎︎︎ fact & face

︎︎︎ digital nirvana



ZENG Xinyi, Los Angeles, Designer, Artist

Xinyi Zeng, a female designer and experimental artist based in Los Angeles. She graduated from the California College of the Arts in MFA Graphic Design and Shanghai Theatre Academy in BA Visual Communication Design. For years, she has immersed herself in the field of design, driven by a passion for all things design, continuously exploring and cultivating excellent aesthetic abilities. Her expertise spans Branding, Communication Design, Design Strategy, Typography, Digital, and Print Media. She believes that creative designs should not only be visually appealing but also effectively communicate a message.

Currently, she collaborates with a friend on various design competitions and takes on design projects as a freelancer for clients.


Visual Communication Design(BA) - Shanghai Theatre Academy(Shanghai, China)

Graphic Design(MFA) - California College of the Arts(San Francisco, CA)


Award 2024 Indigo Gold Winner in Branding for Beverages – Tea, Silver Winner in Branding for Graphic Design and Silver Winner in Branding for Social Change

NFT artwork: Kitschtopia (a conception of silicon-based life) for sale on OpenSea

Book 'From a Coffee Bean' participated in the 2022 SFMOMA Small Press Book Bazaar

Awarded First Prize in the Qiongyao Cultural Fund Logo Design Competition

Optical illusion installation design for the 70th anniversary celebration of Shanghai Theatre Academy, awarded Group Third Prize in the Think Youth-Shanghai International Digital Creation, Innovation & Entrepreneurship Competition.

The Coca-Cola bottle label design exhibited at Yunjian Gallery

Promotional materials design for the drama 'The Miser'

The clothing fabric design featured in both the National Art Foundation of China's trans-media art exhibition at 1 Gallery Shanghai and a commemorative exhibition for the renowned Peking Opera artist Mei Lanfang

The video installation 'The Story of the Octopus'


Design Internship / ByteDance

MAY 2023 - AUG 2023

Graphic Designer / Xiao Tai Yang Kindergarten

JAN 2020 - AUG 2021

Social Media Content Creator / Art Media Lab

SEP 2019 - JAN 2020


Design Methods: Branding, Visual Identity, Design Systems, Typography, Layouts, Motion Graphics, Iconography, 3D Design, Illustration, Infographics, Risograph Printing, Video Editing and Production, Photo Retouching

Software: Adobe Photoshop, Illustrator, Indesign, After Effects, Premiere Pro, Acrobat, Figma, Blender, Midjourney, ChatGPT, Procreate, Nomad, SketchUp, Canva, Spline, Final Cut Pro, Wordpress, HTML, CSS, Slack, Miro, Notion, Google Slides, Google Docs, Keynote

Language: English and Mandarin

Her experience in exhibitions and activities included:

At the beginning of 2023, she envisioned and openly sells on OpenSea a series of silicon-based creatures NFT works inspired by the Kremna Prophecy. She refines each creature's detailed description, including name, class, order, family, and habits. During the initial creative phase, she employed the AI technology Midjourney for an overall sketch of the silicon-based planet. She is gradually developing this experimental idea based on the properties of the element silicon and the geography of the outer planets.

In December 2022, her book From a Coffee Bean participated the even of 2022 Small Press Book Bazaar hosted by San Francisco Museum of Modern Art.

In June 2020, she accomplished a video installation art “The Story of the Octopus” using projection masking technology to project onto the surface of a foam octopus, intending to raise human awareness about marine environmental pollution. 

In June 2018, she delivered a set of
fabric design
featuring elements of Peking Opera, aiming to break down the barriers between tradition art and contemporary creativity. The work was exhibited in October at the Trans-media Art Exhibition at the 1 Gallery Shanghai, under the sponsorship of the National Art Foundation of China. In December of the same year, the work was also exhibited in a commemorative exhibition dedicated to the renowned Chinese Peking Opera artist Mei Lanfang.

In March 2017, she created a series of
Coca-Cola bottle label
that were exhibited in Yunjian Gallery. In November of the same year, she conceptualized promotional materials for the drama 'The Miser,' including posters, brochures, and pamphlets, among others.  

In May 2016, she designed a flower-shaped logo for the Qiongyao Cultural Fund and was awarded the first prize in the Logo Design Contest for the Qiongyao Cultural Fund. Qiong Yao is a renowned contemporary Chinese author. The foundation was established after Qiong Yao won a lawsuit related to copyright infringement in film and television content. Through this foundation, Qiong Yao hopes to encourage young, original creators and foster an environment of integrity in society.

In November of the same year, she collaborated with her peers to design an optical illusion installation to celebrate the 70th anniversary of Shanghai Theatre Academy. This installation was awarded the Third Group Prize at the Think Youth-Shanghai International Digital Creation, Innovation & Entrepreneurship Competition, and it received positive feedback from alumni. Some famous alumni, such as Danfeng Zhang, shared a photo with this installation on his social media account.