Xinyi Zeng, Los Angeles, Designer, Artist
Xinyi Zeng, a female designer and experimental artist based in Los Angeles. She graduated from the California College of the Arts in MFA Graphic Design and Shanghai Theatre Academy in BA Visual Communication Design. For years, she has immersed herself in the field of design, driven by a passion for all things design, continuously exploring and cultivating excellent aesthetic abilities. Her expertise spans Branding, Communication Design, Design Strategy, Typography, Digital, and Print Media. She believes that creative designs should not only be visually appealing but also effectively communicate a message.
EDUCATION
Visual Communication Design(BA) - Shanghai Theatre Academy(Shanghai, China)
Graphic Design(MFA) - California College of the Arts(San Francisco, CA)
EXPERIENCE
Design Internship / ByteDance
MAY 2023 - AUG 2023
Graphic Designer / Xiao Tai Yang Kindergarten
JAN 2020 - AUG 2021
Social Media Content Creator / Art Media Lab
SEP 2019 - JAN 2020
EXPERTISE
Design Methods: Branding, Visual Identity, Design Systems, Typography, Layouts, Motion Graphics, Iconography, 3D Design, Illustration, Infographics, Risograph Printing, Video Editing and Production, Photo Retouching
Software: Adobe Photoshop, Illustrator, Indesign, After Effects, Premiere Pro, Acrobat, Figma, Blender, Midjourney, ChatGPT, Procreate, Nomad, SketchUp, Canva, Spline, Final Cut Pro, Wordpress, HTML, CSS, Slack, Miro, Notion, Google Slides, Google Docs, Keynote
Language: English and Mandarin
HONORS AND ACTIVITIES
Award 2024 Indigo Gold Winner in Branding for Beverages – Tea, Silver Winner in Branding for Graphic Design and Silver Winner in Branding for Social ChangeBook 'From a Coffee Bean' participated in the 2022 SFMOMA Small Press Book Bazaar
NFT artwork: Kitschtopia (a conception of silicon-based life) for sale on OpenSea
Awarded First Prize in the Qiongyao Cultural Fund Logo Design Competition
Optical illusion installation design for the 70th anniversary celebration of Shanghai Theatre Academy, awarded Group Third Prize in the Think Youth-Shanghai International Digital Creation, Innovation & Entrepreneurship Competition
The Coca-Cola bottle label design
Promotional materials design for the drama 'The Miser'
The clothing fabric design
The video installation 'The Story of the Octopus'