Xinyi Zeng

Design & Branding

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Xinyi Zeng,

Social Content Creator, Designer



Xinyi Zeng,  a Los Angeles-based Social Content Creator and Visual Stylist. Grounded in a strong design background with an MFA from California College of the Arts and a BA from Shanghai Theatre Academy, I bring a refined aesthetic and structured brand thinking to modern digital storytelling.

My work spans End-to-End Video Production, Personal Branding, Fashion Styling, and Creative Direction. Passionate about building authentic visual ecosystems, I create engaging, aesthetics-first content that resonates with audiences and shapes distinct brand identities.


EXPERIENCE


Digital Content & Marketing Designer / WesternBlue
 IG @westernblue.official @answerme_la @westique.official

Design Internship / ByteDance


EXPERTISE


Design & Strategy: 
Social & Digital Content Creation, Visual Identity & Brand Systems, Paid & Organic Social Strategy, Campaign & E-Commerce Asset Design, Content Performance Analytics, End-to-End Video Production, Photo Retouching, On-camera talent / Fashion Styling, Generative AI Visual Workflows, Editorial Layouts & Typography

Software: Adobe Photoshop, Illustrator, Indesign, CapCut, Premiere Pro, Acrobat, Figma, Blender, Midjourney, ChatGPT, Procreate, Nomad, SketchUp, Canva, CapCut

Language: English and Mandarin


EDUCATION


Visual Communication Design(BA) - Shanghai Theatre Academy(Shanghai, China)

Graphic Design(MFA) - California College of the Arts(San Francisco, CA)

HONORS AND ACTIVITIES

Award 2024 Indigo Gold Winner in Branding for Beverages – Tea, Silver Winner in Branding for Graphic Design and Silver Winner in Branding for Social Change

Book 'From a Coffee Bean' participated in the 2022 SFMOMA Small Press Book Bazaar

NFT artwork: Kitschtopia (a conception of silicon-based life) for sale on OpenSea

Awarded First Prize in the Qiongyao Cultural Fund Logo Design Competition

Optical illusion installation design for the 70th anniversary celebration of Shanghai Theatre Academy, awarded Group Third Prize in the Think Youth-Shanghai International Digital Creation, Innovation & Entrepreneurship Competition

The Coca-Cola bottle label design
exhibited at Yunjian Gallery

Promotional materials design for the drama 'The Miser'

The clothing fabric design
 featured in both the National Art Foundation of China's trans-media art exhibition at 1 Gallery Shanghai and a commemorative exhibition for the renowned Peking Opera artist Mei Lanfang

The video installation 'The Story of the Octopus'